Brands are the single most important thing in a business, it defines it and it can also define you, it’s recognizable and it represents what your company is, but building a brand isn’t very easy to understand and there are layers to what actually makes a brand something important and that stands out.
To talk with Mike on the podcast about learning how to build your brand is Steve Mckee, a leading brand strategist, author, inventor of ADBOWL, and pioneer of MWC’s Charrette planning process.
0:00-0:53: Intro
0:53-2:51: “What got you into the industry?”
2:51-5:18: “What are some of those core values to intellectual property and developing a brand that you try to use in your work?”
5:18-9:31: “How would you say having a core brand identity has helped a business through the transition of communication?”
9:31-13:00: “As the executive, how can you make clear directives to make sure what your brand is saying?”
13:00-18:01: “How does the Charrette process translate in terms of creative processes?”
18:01-20:54: “What are some of those KPIs that you keep track of, or maybe some annual or operational metrics people should be aware of?”
20:54-23:22: “What created your ideology?”
23:22-24:11: “What’s your favorite book in the bible?”
24:11-27:30: “What’s a character trait that you try to drive home?”
27:30-31:08: “When someone is in a “winter period” in their life or business, what are some things that can help them turn that around?”
31:08-32:45: “Do you have any personal development or business books you’d like to recommend?”
32:45-34:45: “If you were to give yourself a piece of advice the day you graduated from high school what would say?”
“The core essence of what we do for a living never changes” (2:47)
“Hold tightly to your brand” (5:07)
“Don’t worry, just do it.” (33:08)
“You’re gonna have days that just knock you flat. Get up tomorrow, get back to work.” (25:45)
“It’s the sticking through the winter, that brings the spring” (28:03)
https://www.mckeewallwork.com/books/
https://www.mckeewallwork.com/books/when-growth-stalls/
Twitter: https://twitter.com/SteveMcKee
